Qualify Leads. Fuel Revenue. Build Success.
The delivery of qualified leads to your sales team is the primary goal of any marketing function. Identifying, qualifying, and delivering leads to business development is the lifeblood of sustained sales growth. There are four essential components to any lead generation program: market analysis, message and value proposition creation, marketing automation and engagement traffic, and ultimately, lead generation for your sales team. As a certified provider and expert in HubSpot CRM and marketing automation technology, Tangible Communications is equipped to make your sales goals a reality. Packages are low risk investments that can pay huge many dividends and we even proved some free platforms that you can use indefinitely if the software fits your company needs.
Data Analysis, Integration & Segmentation
The first step in any lead generation program is identifying your prospects and generating the appropriate data to execute an engagement plan. That strategy could involve simply segmenting from your current CRM, or an exercise in new market research.
Marketing Automation
It is very rare to convert a prospect into a customer in a single communication. Marketing automation tools give you the ability to track prospect behavior, nurture leads, and give you a road map to the best time to reach out to prospects that are in a buying phase at just the right time.
Create the Message and Value Proposition
The most critical step in lead generation. Once you have identified the market you can serve, you must be able to demonstrate your value to that market. Creating a message that resonates with your prospects will generate engagement, and eventually, new customers.
Deliver to Sales
Ensuring that leads are highly qualified ensures high close rates and consistent buy-in from business development. Reporting and delivery can be automated and integrated in your CRM dashboards to ensure your team can leverage the successes of yuor digital marketing investments.